Digital Ad Delivery

Let us help you create advertising messages that get results. 


Advertising design is included in the price of the space for advertising should you require our services. Our graphics department can find the perfect graphic to illustrate and bring attention to your advertising message. Clients are welcome to submit their own digital files so long as the artwork is compatible and use The Observer specifications and file format.


Supported file formats:

The Observer uses the most up-to-date Adobe products.

File Preparation | Newsprint

  • Newspaper printed at 100 line screen
  • Halftone images: 200 resolution .tif or .jpg
  • Lineart images: 600 dpi .tif or .jpg
  • Please prepare images accounting for a 30% dot gain when printing on newsprint. Adjusting images slightly lighter than expected will produce more optimal results.
  • Low-resolution web images or poor-quality images will be replaced with a suitable graphic. We want your ad to look at its best so it will perform at its best!
  • There should be no colour elements in black and white advertising.

Technical Assistance:

Help is always available: email during regular office hours and we will get you the assistance you need.