Ad Proofs and Approvals


All advertising prices include design, 2 ad proofs if required and the area occupied. Ads designed by The Observer will be proofed using email. In the case of no email address, proofs will be delivered via fax. Please inform your sales representative how you would prefer receiving ad proofs.

It is the client's responsibility to insure the advertisement has the correct information and the design meets the requirements of the client.


Once an ad proof has been supplied to the advertising client, unless otherwise notified by client, the advertisement is considered approved. Once approved and published, advertiser assumes all responsibility for errors or damages arising from any errors.