Download Rate Card

The Observer Media Kit is available for viewing online or downloading for your files. Find rates, deadlines and relevant information to connect with our audience in Waterloo Region.

Publishing Deadlines

Compiling the news, printing and getting The Observer to doors works like clockwork when we stick to the deadlines. Find out about The Observer deadlines to connect with our audience.

Discount Policy

The Observer recognizes frequent advertisers with a discount policy based on volume. Save anywhere from 10% to 20% off regular advertising rates based on annual advertising volumes.

Advertising Specifications and Templates

Build your own advertising or let us do it for you. The Observer uses modular advertising sizes. Find the specs here. Templates are available for download in .pdf, .ai, and .id

Agriculture Advertising Section

Raising the profile of agriculture is the goal of Rural Connect, a special monthly section of The Observer. Stories and columns will reflect country living, new ventures and new research from the agriculture sector.

Digital Ad Delivery

Use the award-winning designs of The Observer staff or send in your own completed artwork. Your artwork should be able to work with the most current Adobe Creative Suite of software. Find out more here.

Sending Large Files

Large files up to 5GB can be sent quickly and securely using our upload service from our website.

Observer Advertising Policy

What you need to know about advertising with The Observer. All advertising is accepted subject to the Publisher's discretion at all times.

Ad Proofs and Approvals

Once an ad proof has been supplied to the advertising client, unless otherwise notified by client, the advertisement is considered approved. Once approved and published, advertiser assumes all responsibility for errors or damages arising from any errors.


Advertising clients can download copies of the Observer for their files to use as tearsheets should they require them.

Billing Terms and Conditions

Invoice Statements issued from the Observer will be supplied via email to your company advertising contact. Learn more about The Observer billing policy.

Insert / Flyer Delivery

The Observer offers insert/flyer delivery within our market coverage. View the map and locations The Observer is delivered. Insert/flyer policies, rates and booking information to help you get your flyer into local doorstops.

Guiding Principles of Print Advertising

Talking to your audience at the right times and in the right places is key to successful marketing. Create a plan through research. Where is the audience you want to attract and what is the most effective way to reach it?

Modular Ad Sizes, Rates and Discounts

The Observer ad sizes and specifications for modular ad space, rates, colour charges and discounts for multiple ad bookings. Rates subject to change without notice.

Premium Advertising Opportunities

The Observer offers some premium locations within its pages. Maximize your advertising spend with premium placement sure to connect with our audience.

Special Advertising Features

Kick up your seasonal sales with full-colour advertising features with like-minded local businesses published at just the right time.

Classified Advertising

The Observer classified section is well read and is the home for local job hunters and bargain hunters. Word ads are effective and economical, while display ads will give your business brand maximum attention.

Real Estate and Auction Advertising

There's a reason that area real estate agents rely on The Observer to list their homes for sale ... it works. The best place to list a home, or list an auction is in the Observer classifieds.

Service Directory Advertising

Reach our audience every week with your professional services. Affordable weekly advertising to connect with Woolwich, Wellesley and Waterloo residents.

Corporate Sponsorship Advertising

It's a challenge to get the word out for not-for-profit and community agencies. Help them get the word out and align your business with public messages that are important to the community.